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Sep 24, 2025

Warm Intros That Convert: Win Customers & Source Vendors with SouthStarter

Navigate 6–10-stakeholder B2B deals by matching to the right buyers and suppliers—then letting our AI run the choreography.

Harry Federspiel

B2B deals rarely hinge on one person. Typical buying groups include 6–10 stakeholders, each bringing their own research that must be reconciled before a decision. That’s why even great solutions stall.

SouthStarter reduces this friction. We match you to qualified buyers or vetted suppliers and facilitate warm, double-opt-in introductions. Then our AI coordinates the next steps, mutual NDAs (optional), meeting sequencing across stakeholders, pilot scoping, and contracting, so momentum isn’t lost between emails.

Why this problem is massive

  • Multi-stakeholder alignment (IT, Finance, Ops, Leadership) adds delay and confusion.

  • Every extra handoff increases drop-off - especially across time zones and legal entities.

How SouthStarter helps

  • Buyer/supplier fit: Industry, ticket size, compliance, geography, certifications.

  • Sequenced intros: The right stakeholders at the right time.

  • Pilot-to-contract lane: AI keeps action items, timelines, and approvals moving.

How to use SouthStarter (quick start)

  1. Submit your offer (or sourcing need) with ICP/supplier criteria.

  2. Approve matched prospects/vendors; we run double-opt-in outreach.

  3. Use the shared lane for NDA, scheduling, pilot plan, and commercial terms.

  4. Track time-to-first-meeting and time-to-pilot; scale what works.

Outcome
Shorter time-to-meeting and a cleaner path to “yes,” even in complex multi-stakeholder environments.

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